Product Marketing Leader, Ex-founder, Writer
11+ years of building and marketing tech products.
Other things I do: Nerd about coffee, advocate for 0-1 mindset, trailblazing the path for other women in tech

Hi, this is me.
I am Hira. I'm a product marketing leader, founder,, and technology nerd.
I've built two companies and partnered with governments, educational institutions, and businesses worldwide.
​
I've led a cross-cultural team, spoken at Netflix HQ, traveled solo to over 13 countries, and found love (with numerous cats and a human!).
Positioning Writing
GTM Strategy Messaging Product Marketing
Communication Business Strategy
B2B Demand Generation
Gao Rui Lee, Singapore
No beating about the bush with this professional, very upfront about parts which are confusing which allowed me to help her help me. Very very easy to work with. Most importantly, great work!
Adam Stober, US
She took our mess of a social media "process" and instituted a schedule to finally start giving us the presence we were looking for
Eli Goodrich, US
Hira is one of the best, smart, engaged, knows her field, is calm, steady, and always on point. She is a great addition to any scoped project

11+ years of product marketing, entrepreneurship, and copywriting experience combined. 2x founder. Keynote speaker.
11 years ago, I started my career as a generalist marketer and soon realized my innate love for writing. I earned a diploma degree in Journalism and went on the adventure to travel the world, cover the hottest scoops in tech, and built a network of executives and founders running tech companies.
​
In 2017, I started my organization CaterpillHERs to answer my calling of building a company.
​
Throughout these adventures, I honed my skills in product marketing, demand generation, content strategy, team leadership, and global partnerships.
​
I have worked with hundreds of cool companies as a consultant and have helped them launch, grow, and scale their marketing efforts.
​
My work has been featured in top tech media and my network has taken me to speak at leading conferences all around the world.
​
Got anything I can help you with?
Ways we can work together
My goal as a marketing and business consultant is to pay forward and keep myself connected to my roots of being an entrepreneur and a marketer. I prefer to work with small to medium businesses with less than 10m in total revenue. If you are female-founded, we are a match made in heaven.
Clients &
Collaborations
I have had the privilege of working with a wide range of clients, from Fortune 500 companies to small, 2-person startups. Don't ask me which ones I like the most :)

.png)


I send a newsletter
Join my email list of 2.5k+ subscribers who receive my newsletter on all things entrepreneurship, future of work, and marketing.
​
​
​
​